Master the Art of Influence — Persuasion as a Skill and Habit [Archive.org URL]

As a long-time product leader for Chrome at Google, Tyler Odean found himself using persuasion as a tool to herd massive organizations — engineers, designers and executives — toward product decisions and developments. He realized how powerful it was to be able to rally people to his and others’ points of view. Today, he regularly speaks on the topic and applies it in his role directing ranking, relevance and search products at Reddit.

In this exclusive interview, he presents the science that has informed his approach, as well as the many patterns that have emerged in his own work: how our brains process information, the cognitive biases that shape our realities, and how this information can be used to change other people’s minds.

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