Maud Lindley, Jeffrey Schwartz, and Malcolm Thompson

Why should organizations care about groupthink? Why not just let the prevailing point of view stand? That may be an expedient solution, but it can cause problems in the long run. An innovative enterprise needs employees who feel that they can contribute freely and bring their whole selves to work. If people are expected to rise above the status quo and challenge their competitors, they also need to be able to challenge one another constructively. Moreover, when some people don’t feel that they can disagree publicly with the prevailing values, it affects a company’s ability to recruit and retain a diversity of talent. Finally, and most importantly, groupthink doesn’t really change minds. It just gives the appearance of agreement, while people privately become more entrenched in their attitudes.

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