Given that group membership is such a deeply rooted part of human nature and organizational success, a central element of leadership is the management of group identities. In short, great leaders are “entrepreneurs of identity.” They embrace our tribal nature and seek to shape the identity of their fellow group members. To cultivate a strong group identity, leaders can take the following steps.
Content: Article
Author: Jay Van Bavel
Source: Harvard Business Review
Subjects: Leadership, Management, Organizational Behavior
Author: Jay Van Bavel
Source: Harvard Business Review
Subjects: Leadership, Management, Organizational Behavior
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