Downturns reveal a company’s weaknesses. An organization that seemed nimble and focused during a period of expansion may be sluggish and ineffectual when faced with declining demand. Its very survival may depend on determining which products are making money, what customers really value, and which organizational bottlenecks are getting in the way of effective action.
Authors: Darrell K. Rigby, Mark Gottfredson
Source: Bain & Company