Jess Whittlestone [Archive.org URL]

Though we’re unlikely to ever distill success into a neat formula or set of principles, there is an alternative approach, which might bring more promise. [Jerker] Denrell suggests that rather than trying to demystify success, we should spend more time studying failure, which may come down to much more consistent principles. Understanding what not to do, if based on more solid evidence, could be much more useful than trying to imitate high-performing companies.

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