Jess Whittlestone

Does following Peters and Waterman’s eight principles guarantee you business success? Almost certainly not. One big problem with their research was that they only looked at successful companies. Knowing that all successful companies have something in common tells us nothing unless we also know that unsuccessful companies lack those things. We might find that all successful business founders displayed an interest in entrepreneurship from an early age, for example, or that they all brush their teeth in the mornings. These things tell us nothing about what differentiates successful companies from unsuccessful ones, and neither do Peters and Waterman’s eight principles.

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