Can People Analytics Help Firms Manage People Better?

How an organization makes its people-related decisions has a huge impact on its success or failure. But traditionally, these decisions have largely been based on intuition and biases and therefore have been prone to error. But now, companies are starting to use data and sophisticated analysis in issues such as recruiting, compensation and performance evaluation because they believe it can help in better decision making. Cade Massey and Adam Grant spoke with Knowledge@Wharton about why a data-driven approach to managing people at work is gaining traction.

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