Claire Hughes Johnson [Archive.org URL]

Your principles should be clear and explicit enough that the people who consult them will make the same decisions a founder of your company would. They should also be defined in a way that acknowledges potential tensions. When two principles seem to conflict, the context should tell you which principle should take precedence. In this way, your core tenets serve more as a guide to action than a toothless list of nice-to-haves. This also makes them a useful rubric for hiring new people and assessing performance. Do candidates have aptitudes or experiences that align with your operating principles? Do existing employees execute their responsibilities in a way that upholds them? You should bake your operating principles into both your hiring and performance review processes to make them useful and keep them top of mind.

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