Geeks, Tweets and Cash: A conversation with Riley Crane of MIT Media Lab

Social media have emerged as a boardroom topic: there is a vague sense that something important is happening. Yet for business leaders several fundamental questions remain around social media and more broadly around the use of online social networks in enabling business models.

Among the most prominent researchers in the emerging field of social media is Riley Crane, perhaps best known as the leader of the MIT Red Balloon Challenge Team that won the DARPA Network Challenge.

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