As part of a broader customer engagement strategy, social media can be an effective and cost-efficient marketing, sales, service, insight and retention tool. Our recent survey of more than 3,000 consumers helped to identify what makes social media effective.
Editor’s Note: this paper will likely become dated somewhat quickly, but some of the content seems to me of lasting value.
Authors: Chris Barry, Chris Brahm, Eric Almquist, Rob Markey
Source: Bain & Company
Subjects: Customer Related, Management, Marketing / Sales