Secrets to a Successful Social Media Strategy

Why are people so drawn to social media? The question long haunted Mikolaj “Misiek” Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of research dating back to before Facebook, the book offers an in-depth analysis exploring why some social media platforms soar while others fizzle, and how business can use them to generate profit.

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