Why are people so drawn to social media? The question long haunted Mikolaj “Misiek” Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of research dating back to before Facebook, the book offers an in-depth analysis exploring why some social media platforms soar while others fizzle, and how business can use them to generate profit.
Author: Carmen Nobel
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales