Do likes lead to loyal consumers or do loyal consumers tend to like a brand on Facebook? Do these likes lead to anything? What we found with our research was that likes lead to nothing.
Content: Quotation
Author: Sunil Gupta
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Marketing / Sales
Author: Sunil Gupta
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Marketing / Sales
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