After three decades leading data teams at companies like LiveOps, Netscape, and ReadyForce, Lloyd Tabb’s biggest learning isn’t what you would expect — or want to hear: You’re measuring the wrong metrics. We all are.
In this exclusive interview, Tabb shares how to abide by metrics that generate direction — not pats on backs — so that your company can act on what’s most essential to a business. He contrasts vanity and clarity metrics across a handful of types of companies — including service, advertising, software and e-commerce — to demonstrate how to find proxies that better predict behavior over time. Lastly, he emphasizes how to prevent teams from getting seduced by vanity metrics — and tips on honing their instincts for real, productive measurement.
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- Deidre Paknad
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- Jeff Lawson
- Kevin Fishner
- Key Performance Indicators: Developing, Implementing, and Using Winning KPIs
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- Making the Metric Work
- Marketplace KPI Dashboard
- Performance Can’t Be Measured by Company Growth Alone
- The Complete Quantitative Guide to Judging Your Startup
- The Devil’s in the Details
- The Holy Grail of Shareholder Value Measurement
- The Metric behind the Slogan
- The Missing Link
- The New Metrics of Corporate Performance: Profit per Employee
- The Seven Deadly Sins of Measurement
- The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
- The Value-Based Management Commitment
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