After three decades leading data teams at companies like LiveOps, Netscape, and ReadyForce, Lloyd Tabb’s biggest learning isn’t what you would expect — or want to hear: You’re measuring the wrong metrics. We all are.
In this exclusive interview, Tabb shares how to abide by metrics that generate direction — not pats on backs — so that your company can act on what’s most essential to a business. He contrasts vanity and clarity metrics across a handful of types of companies — including service, advertising, software and e-commerce — to demonstrate how to find proxies that better predict behavior over time. Lastly, he emphasizes how to prevent teams from getting seduced by vanity metrics — and tips on honing their instincts for real, productive measurement.