Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level to differentiate themselves from the also-rans.
Content: Article
Authors: Charles Atkins, Lareina Yee, Maria Valdivieso de Uster, Mitra Mahdavian
Source: McKinsey Quarterly
Subjects: IT / Technology / E-Business, Marketing / Sales
Authors: Charles Atkins, Lareina Yee, Maria Valdivieso de Uster, Mitra Mahdavian
Source: McKinsey Quarterly
Subjects: IT / Technology / E-Business, Marketing / Sales
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