Too Conscious to Decide?

Recent research by Loran Nordgren and his colleagues Ap Dijksterhuis, Maarten Bos, and Rick van Baaren adds some surprising insights to our understanding of thought and its influence on decision making. Published in Science, the work highlights the value of unconscious thought, suggesting that when it comes to complex decisions, many of our best choices are made in the absence of attentive deliberation. Contrary to conventional wisdom, there are times when we might be better off tossing the spreadsheets with lists of pros and cons and just switching on autopilot.

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