“Let’s just go with it.”: The perils of decision neglect

Why apparently good decisions prove to be bad ones is often blamed on internal and external factors – unexpected economic hiccups or flawed market research, for example. Only rarely are bad decisions seen as the result of bad decision making, the process that governs the way managers make decisions. But as this author explains, examining and improving how decisions are made can often make the difference between a good and a bad decision.

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