Scott Crabtree

Great goals go beyond SMART (specific, measurable, attainable, relevant to your interests, and time-bound). They have specific milestones that help provide a sense of progress, which is crucial to happiness at work. If you start off with well-defined goals that will allow you to realize success and that have multiple steps toward an endpoint, you are much more likely to enjoy working toward them.

David K. Hurst

To be effective, goals and metrics must be embedded either in a deep understanding of cause and effect or in a thoroughgoing learning process that leads to that understanding.

Susan Fowler

I was a longtime aficionado of SMART goal setting when the “M” stood for “Measurable.” However, over time, I found that a specific, measurable, attainable, relevant, and time-bound goal simply was not SMART enough. I changed the “M” to “Motivating” and moved measurable into the “S” (Specific). Adding another dimension to make my goals more emotionally compelling worked for me. It seemed to work for … [ Read more ]

Ken Favaro

Corporate executives often conflate strategy with vision, mission, purpose, plans, or goals. Although these elements may help to focus, inspire, mobilize, and challenge an organization, they are not substitutes for a logical, articulated strategy, and they often lead to helter-skelter corporate development.

Tom Landry

Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.

Dan Pink

Goals may cause systematic problems for organizations due to narrowed focus, unethical behavior, increased risk taking, decreased cooperation, and decreased intrinsic motivation. Use care when applying goals in your organization.

Andrew Carnegie

If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.

Dr. Maxwell Maltz

Trying to implant a goal that is incongruent with the self-image is like trying to plant a grain by dropping seeds on rock-hard, bone-dry ground. No one can consistently out perform his or her self-image. No one can overcome it with willpower. No one can sneak past it and perform in an incongruent manner. The bottom line is that you cannot “do” things without “being” … [ Read more ]

Harvey Mackay

A goal is a dream with a deadline.

Max Bazerman

There is a growing set of research that shows “learning or mastery” goals have much more positive effects on performance and internal motivation than “performance” goals.

Max Bazerman

When we factor in the consistent findings that stretch and specific goals both narrow focus on a limited set of behaviors while increasing risk-taking and unethical behavior, their simple implementation can become a vice. Goals are appropriate when you know exactly what behaviors you want, you aren’t concerned about secondary behaviors, and unethical behavior is not a big risk.

Gary Hamel

Most companies strive to maximize shareholder wealth—a goal that is inadequate in many respects. As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies. It’s an insufficient defense when people question the legitimacy of corporate power. And it’s not specific or compelling enough to spur renewal.

Seymour Tilles

If you ask young men what they want to accomplish by the time they are 40, the answers you get fall into two distinct categories. There are those—the great majority—who will respond in terms of what they want to have. This is especially true of graduate students of business administration. There are some men, however, who will answer in terms of the kind of men … [ Read more ]

Charlie Munger

The safest way to get what you want is to deserve what you want.

Zig Ziglar

The world has a way, not only of stepping aside for men or women who know where they are going, but it often joins and helps them reach their objective.

John Kay

The principle of obliquity…says that some objectives are best pursued indirectly. We are all familiar with one application of the principle of obliquity. While Americans, characteristically, talk of the pursuit of happiness, happiness is rarely best achieved when it is pursued. Research in social psychology confirms our intuition and experience. Happy people are not, in the main, those who selfishly promote their own interests: in … [ Read more ]

Maneesh Mehta

The goal fallacy, then, is that though the periodic process of goal setting is well entrenched in the management practices of a growth enterprise, the process of goal attainment-monitoring, then taking the day-to-day actions that lead to attainment-is not. In fact, by defining a specific goal, management often fools itself into thinking it has implemented an element of company strategy.

Vince Lombardi

Obstacles are what you see when you take your eyes off the goal.

Jeffrey Pfeffer

What you want is better than, not optimal. Your job is to do something today that’s better than what you did yesterday. And to do something tomorrow that’s better than what you did today.

Michelangelo Buonarroti

The greatest danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.