While the Balanced Scorecard is widely discussed in the business world, there is little empirical evidence of its usefulness. The answer to this question is key for those who want to explore the integration of environmental and social actions using the Balanced Scorecard. To contribute to this discussion, Francesco Zingales and Kai Hockerts look at examples from literature and practice of the Balanced Scorecard in action. They find that despite the fact that the BSC concept was introduced in the early 1990s, firms are far from understanding how (or if) it can be used to their advantage.
Authors: Francesco Zingales, Kai Hockerts
Source: INSEAD Knowledge
Subjects: Management, Social Responsibility