We can measure how prolific a baseball player is, how profitable a company might be and how effective a salesperson is at his craft. But when it comes to measuring a company’s progress in achieving organizational targets, we often make glaring errors. Rarely do we measure the right things for the right reasons. Rather, we choose the wrong metrics to track the wrong trends, measuring progress with flawed data. Here are 10 common mistakes to avoid in developing performance measures.
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