Learning Center: Marketing & Sales
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[ Interviews ] [ Market Research ] [ Member Content ] [ Online Resources ]
Associations & Organizations [3 Posts]
Case Studies [32 Posts]
- Airpork – From Zero to Hero: What Next?
- Asiaweek: Positioning a Regional Magazine
- BASF in China: the Marketing of Styropor®
- Bombardier and Alstom: The Acela Express
- Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
- Customer Relationship Management at Capital One (UK)
- Extending the “easy” Business Model: What Should easyGroup Do Next?
- Extreme Makeover
- How Adidas Found Its Second Wind
- How Coca-Cola Became ‘The Real Thing’ in India
- How Conoco broke the convenience store mold
- How Harley Davidson Revs its Brand
- How Novell Manages its Reseller Channel
- How Richard Branson Works Magic
- How Snap-on Tools Ratchets Its Brand
- How the National Basketball Association put the bounce in basketball
- MACH 3: Anatomy of Gillette
- Marketing Strategies in the Competition Between Branded and Generic Antibiotics (A): Clamoxyl in 1996, (B): Augmentin in 2002
- Nestlé’s Half-Billion-Dollar Noodle Debacle in India
- Parfums Cacharel de L’Oréal: Decoding and Revitalizing a Classic Brand
- Reborn in the Cloud
- Roll-out that seized the market
- Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market
- Spacedisk, Inc: Marketing a Global Distributed Application Platform on the Internet
- Tata Tea Limited (A, B, & C)
- The Case for the Brand Ideal
- The Hershey Company: Aligning Inside to Win on the Outside
- The Upside of Strategic Risk
- Truvia’s Test: Can Diet Sweeteners Go Natural?
- When Is It Safe to Hire?
- Zantac (A&B)
- Zumba: Four Steps for Leading Innovation and Growth
Courses | Tutorials [4 Posts]
File Downloads [18 Posts]
- Analyzing Industries and Competitors
- Business Buying Behavior
- Conducting An Environmental Analysis
- Consumer Buying Behavior
- Email marketing checklist
- Introduction to Marketing
- Market Positioning Strategies
- Marketing Plan Template
- Marketing Scorecard
- Marketing Strategies For Competitive Positions
- Nestle Refrigerated Foods.doc
- New Product Development
- Profile of H. J. Heinz
- TechnoBrands
- The Buyer Experience Cycle
- Traditional Product Life Cycle
- User Interface (UI) Design
- Various Useful Slides part III
Market Research [158 Posts]
- “Geocommerce” Market (U.S.)
- ‘Great Divide’ Separates Small Biz, Online Consumers
- 15% of B2C E-Mails Don’t Get Thru
- Advertisers Using Webcasts
- Advertising in a Economic Recession
- Advertising Spending in the US, by Category and Media
- Advertising Spending vs. CRM Spending (U.S.)
- Attitudes Toward Targeted Marketing
- Average Click-Through Rates for Online Ads Worldwide
- B2B E-Mail List Prices Falling (a Little)
- B2B Marketing Expenditures and Advertising Revenue
- Behavioral Targeting Ad Spending
- Branding Benefited by Banners
- Branding Getting Its Day Online
- Catalogers Excel in E-mail
- Categorizing Online Shoppers
- Cause-Related Marketing Acceptance
- Click Fraud Climbing
- Click Fraud Rate Climbs to 16.6% in Fourth Quarter
- Click Fraud Reportedly Up
- Click, Click, Click – FRAUD!
- Clutter Kills Online Advertising
- Consumer Promotion Spending
- Consumers and Permission-Based E-Mail
- Conversion Takes Time
- Corporate Sponsorship Market in North America
- Cost per Lead for Various Direct Marketing Methods
- Costs of Blocking Legit E-Mail To Soar
- Customer Satisfaction vs. Customer Loyalty
- Digital Signage Market Lighting Up
- Direct Marketers and the Web
- Direct Marketing Industry Statistics
- Direct to Climb to 54% of All Ad Spend
- Discounts, Contests Drive Online Promos
- DVRs Shift Viewing Times and Ad Budgets
- E-mail Advertising Spending
- E-Mail Click-Throughs Climb in Q3 (2002)
- E-Mail Format: Which Way to Go?
- E-Mail Marketing Delivery Rates Grow From One Year Ago
- E-mail Marketing Holds Steady in Q2 2003
- E-Mail Marketing Spending in the US
- E-Mail Marketing: CTR down, Bounce-Back Rate up
- E-Mail to Hurt Offline Direct Marketers
- E-tailer Loyalty Findings
- Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013
- Email Advertising – Conversion versus Acquisition, Consumer Reactions
- Email Market / Email Retention vs. Acquisition
- Email Marketing Effectiveness
- eMail Marketing Effectiveness
- eMail Marketing Forecast
- Email Marketing Metrics, Q1 2004
- Email Marketing Stats
- Email Marketing to Hit $2B by 2014
- Email Marketing: More Efficient Than The Rest
- Email Statistics
- Evaluating E-Mail Marketing Effectiveness (Or Not)
- Forrester: Interactive Marketing to Hit $55B by 2014
- Gross Rating Points (GRPs ) of Top 25 US Web Sites, TV Shows, and Magazines
- Has Paid Search Peaked?
- Have Click Rates Finally Stopped Declining?
- How eRetailers Aim for Profitability
- How Much Ads Cost
- Humans Surpass Bots in Website Traffic
- In Ads They Trust?
- Industry Spending on Interactive Marketing
- Informercial Industry (U.S.)
- Internet Buyers Favor Brand Over Price
- Internet Coupon Usage in the US
- Junk Mail Is Alive and Growing
- Many Permission E-Mails Still Don’t Get Through
- Market for Online Market Research
- Marketing B2B
- Marketing Expenditures and Challenges
- MarketingSherpa Study Results: 3,271 Marketers Reveal Search Marketing Costs, Clicks, & Conversions
- Media Mixing for the Multicultural Market
- Mobile Ad Market on a Roll
- Mobile Advertising Set to Double
- Mobile and Social Media Ad Spending Small But Getting Bigger
- Mobile Marketing to Jump 26% in 2009
- More Trouble for the Click-Through
- Most Responsive Marketing Methods
- Multiple Online Ad Placements Impress
- North American Search Market Heats Up
- Number of Words Used in Search Phrases
- Number of Words Used in Search Phrases
- Online & Email Newsletters Jump 475%
- Online Ad Spending Grows over 38.9% Since Q1 2003
- Online Ad Spending Hits New Record
- Online Ad Spending to Outpace Overall Ad Market Growth
- Online Ads Spark Nearly as Many Searches as Clicks
- Online Advertising Continues to Evolve – View-Throughs vs. Click-Throughs
- Online Advertising on a Rocket Ride
- Online Advertising Spending Up Again
- Online Marketing Message Penetration
- Online Promotions and Coupon Statistics
- Online Search Ad Spending in the US
- Online Search Keyword Prices
- Online Video Ad Market Growing, Still Small
- Online Video Advertising: Not an Oxymoron Anymore
- Opt-In Email – Consumer Attitudes and Responses
- Out-of-Home (OOH) Ad Market
- Out-of-Home Video Ad Spend to Reach $2.25B in 2011
- Pay-Per-Click Fraud Rate Hits 16.2% in Q3
- Percentage of total measured U.S. media spending by industry
- Performance of Online Ad Tacticts According to US Marketers
- Plugging in and Logging on: Simultaneous TV and Internet Usage
- Podvertising
- Pop-Ups Work
- Product Placement on the Rise
- Promotional Giveaways Better than Traditional Media Ads
- Psychographics of Today’s Internet Surfer
- PubMatic AdPrice Index
- PVRs Are in Less Than 4% of Homes
- Research on the $16.9 Billion Promo Products Industry
- Revenues per E-Mail Delivered by Retail and Catalog Companies
- Sales Conversion Rates for US Retailers’ E-mail Marketing Campaigns
- Sales Driven by Direct-Response Television
- Sales Employment in the U.S.
- Search Engine Marketing (Keyword Search) Market
- Search Engine Marketing (SEM) Market
- Search Engine Marketing Professional Organization (SEMPO)
- Search Engine Usage Ranks High
- Search Engines Fail to Draw Marketing Dollars
- Search Powers Online Ad Revival
- SEM Spend to Top $26B by 2013; Cannibalizes Print Media
- Shhh! How Paid Search Really Affects Traffic
- Small Businesses Advertising Online
- Some Consumers are Click Farms unto Themselves
- Sp@m by Category
- Spam (a.k.a. UCE) Statistics
- Sports Sponsorship Spending
- Streaming Media a River of Online Ad Revenue
- Taking the Measure of Customer Loyalty
- Telemarketing Facts (U.S.)
- Text, HTML and Rich Media: Which Format Works for E-Mail Marketing?
- The Best Global Brands
- The Cost of Keywords
- The Medium Shapes the Message
- The New Networks
- The Power of Brands
- The Price of a Marketing Lead
- The Six Segments of Digital Shoppers (for Electronics) Detailed
- The Unstoppable Surge of Search Advertising
- The Value of Customer Reviews
- Top 50 Ad Network Rankings, May 2007
- TV Advertising is NOT Dead
- U.S. Direct Marketing Spending
- US Mobile Ad Spending Jumps to $4 Billion
- US Search Advertising Spending
- US Search Marketing Spending, by Type, 2008-2013
- Web 2.0 Greater in Theory Than Budget
- Web Leads in Reaching Business Execs
- Web: One Tenth of Trillion Dollar Marketing Spend
- What Execs Do with White Papers
- When E-Ads Leave a Bad Impression
- Where Is Mobile Marketing Headed?
- Word-of-Mouth Marketing Spending to Top $1 Billion in 2007
- Wordwide Video Game Advertising Spending
Member-Contributed Articles [2 Posts]
Online Resources [115 Posts]
- ADSlogans Unlimited Sloganalysis
- Affiliate Manager
- Agency Preview
- agencyfinder.com
- allaboutbranding.com
- American Marketing Association
- AskASalesPro.com
- Associations Unlimited
- Assurance Systems
- Authors and Experts
- Baier Stein Direct
- Best and Worst Test Markets
- Brand Channel
- Brand Finance
- Branding Asia
- Carl Galletti’s Hard-to-Find Marketing Books Catalog
- ChangingMinds.org
- Chinwag
- CI Technology Database
- Colloquy
- Compare Your Clicks
- Consumer WebWatch Website Credibility Evaluation
- Customer Focus Calculator – We We Monitor
- CustomerSat Best Practices
- Database Marketing Calculators
- Database Marketing Institute
- Direct Creative
- Direct Marketing Association (The DMA)
- Direct Marketing Tips From the Pros
- DirectMailQuotes.com
- DNSstuff.com
- DoubleClick Knowledge Central
- Email Marketing Tips and Tricks
- EmailLabs’ Email Marketing Resources
- EmailStatCenter.com
- FedBizOpps
- Go Toast
- GrokDotCom
- HipLists
- IdealsWork
- IMakeNews
- Incentive Central
- infoUSA
- Internet Marketing Index
- just sell
- Keyword Counter
- KnowThis.com
- Linktree Link Popularity Analyzer
- Listcleanup.com
- ListResearch.com
- Loyalty Rules!
- Lycos Search Engine Marketing Guide
- Lyris ContentChecker
- MailersClub
- Manta
- MarcommWise
- Market it Right
- Market Research Basics
- Marketing 101
- Marketing Charts
- Marketing Insights
- Marketing Research Association
- Marketing Resources Gateway
- Marketing Teacher
- Marketing Terms.com
- MarketingAngel.com
- MarketingFix
- marketinglaw.co.uk
- MarketingNorthAmerica.com
- MarketingNPV
- MarketingProfs.com
- MarketingSherpa.com
- MarketingVox
- Marketleap Search Engine Marketing Tools
- MarketRelevance
- MPlans.com
- netFactor VisitorTrack
- nFusion Best Practices Center
- NicheBOT
- Pandia Search Central
- Pay Per Click Analyst
- PayPerClickSearchEngines.com
- Personalization.com
- press-release-writing.com
- Pricing Practices
- PROMO
- Promotion Base
- Quantcast
- Readability.info
- Researching Companies Online
- Sample Marketing Plan: AMT
- Spider Food
- Spider Simulator
- SpyFU
- The Advertising Media Internet Center
- The HBS Toolkit: Lifetime Customer Value Calculator
- The Linking Matters Report
- The Method Marketer’s Basic 20-Point Checklist
- The Missing Google Analytics Manual
- The Relationship of Brand Strategy and Stock Price
- The Wise Marketer
- Trade Show Exhibitors Association (TSEA)
- Trusted Source
- TSCentral
- Uptimebot.com Link Popularity Check
- URLinfo
- UrlTrends
- VerticalResponse iBuilder Postcard
- WebmasterWorld Pay Per Click Engines Discussion Forum
- Website Estates
- WebSiteEstates.com
- WebWorkshop
- WhitePaperSource
- Who’s Mailing What! Archive
- Zero Million Marketing Resource Center