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Marketing Learning Resources
Courses / Tutorials (4)
Links (111)
- ADSlogans Unlimited Sloganalysis
- Affiliate Manager
- Agency Preview
- agencyfinder.com
- allaboutbranding.com
- AskASalesPro.com
- Associations Unlimited
- Assurance Systems
- Authors and Experts
- Baier Stein Direct
- Best and Worst Test Markets
- Brand Channel
- Brand Finance
- Branding Asia
- Carl Galletti's Hard-to-Find Marketing Books Catalog
- ChangingMinds.org
- Chinwag
- CI Technology Database
- CMO Magazine
- Colloquy
- Compare Your Clicks
- Consumer WebWatch Website Credibility Evaluation
- Customer Focus Calculator - We We Monitor
- CustomerSat Best Practices
- Database Marketing Calculators
- Database Marketing Institute
- Direct Creative
- Direct Marketing Association (The DMA)
- Direct Marketing Tips From the Pros
- DirectMailQuotes.com
- DNSstuff.com
- DoubleClick Knowledge Central
- Email Marketing Tips and Tricks
- EmailLabs' Email Marketing Resources
- EmailStatCenter.com
- FedBizOpps
- Go Toast
- GrokDotCom
- HipLists
- IdealsWork
- IMakeNews
- Incentive Central
- infoUSA
- Internet Marketing Index
- just sell
- Keyword Counter
- KnowThis.com
- Linktree Link Popularity Analyzer
- Listcleanup.com
- ListResearch.com
- Loyalty Rules!
- Lycos Search Engine Marketing Guide
- Lyris ContentChecker
- MailersClub
- Manta
- MarcommWise
- Market it Right
- Marketing 101
- Marketing Charts
- Marketing Insights
- Marketing Resources Gateway
- Marketing Teacher
- Marketing Terms.com
- MarketingAngel.com
- MarketingFix
- marketinglaw.co.uk
- MarketingNorthAmerica.com
- MarketingNPV
- MarketingProfs.com
- MarketingSherpa.com
- MarketingVox
- Marketleap Search Engine Marketing Tools
- MarketRelevance
- MPlans.com
- netFactor VisitorTrack
- nFusion Best Practices Center
- NicheBOT
- Pandia Search Central
- Pay Per Click Analyst
- PayPerClickSearchEngines.com
- Personalization.com
- press-release-writing.com
- PROMO
- Promotion Base
- Quantcast
- Readability.info
- Sample Marketing Plan: AMT
- Spider Food
- Spider Simulator
- SpyFU
- The Advertising Media Internet Center
- The HBS Toolkit: Lifetime Customer Value Calculator
- The Linking Matters Report
- The Method Marketer's Basic 20-Point Checklist
- The Missing Google Analytics Manual
- The Relationship of Brand Strategy and Stock Price
- The Wise Marketer
- Trade Show Exhibitors Association (TSEA)
- Trusted Source
- TSCentral
- Uptimebot.com Link Popularity Check
- URLinfo
- UrlTrends
- VerticalResponse iBuilder Postcard
- WebmasterWorld Pay Per Click Engines Discussion Forum
- Website Estates
- WebSiteEstates.com
- WebWorkshop
- WhitePaperSource
- Who's Mailing What! Archive
- Zero Million Marketing Resource Center
Articles (827)
- 7 More Sure-Fire Headline Templates That Work
- 9 Proven Headline Formulas That Sell Like Crazy
- If You Want to Reach Consumers, Think Privacy and Trust
- It’s Only a Matter of Time
- "No Insult" Pricing and Promotions: A smarter approach to winning back value-conscious retail customers
- "Writing the Book" on Your Market Creates a Competitive Selling Advantage
- "Yours for Only $19.99"
- 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
- 'Reinforcing the Blockbuster Nature of Media': The Impact of Online Recommenders
- 10 Lessons Learned in Igniting Word of Mouth Movements
- 10 Rules of Writing for the Web
- 10 Sure-Fire Headline Formulas That Work
- 10 Tough Questions To Ask Prospects
- 10 Ways to Keep 'Em in the Cart
- 111 Ridiculously Obvious Thoughts on Selling
- 115 Marketing Strategies For Small Business
- 12 Common Mistakes in Email Marketing
- 12 Things Every Marketing Plan Should Consider
- 12-Step Foolproof Sales Letter Template
- 18 Strategies and Tools for Naming Your Business or Product
- 1923: The Golden Age of Email Marketing Metrics
- 21 Power Principles to Maximize Your Business Success
- 26 Practical DIY Marketing Strategies To Use When Sales Are Declining
- 3 Steps to Optimizing Your Web Site's Search
- 4 Q's Your Web Analytics Can't Answer
- 4 Ways To Create A Product That Sells Itself
- 5 Cardinal Rules of Pricing Research
- 5 Secrets of Sales Superstars
- 5 Super Easy Ideas To Promote Your Business With Online Video
- 5 Tips To Transition From A Free To A Paid Service
- 5 Tips to Write a Sexy Teaser
- 5 Ways to Optimize Your Website Credibility
- 50 Ways Marketers Can use Social Media to Improve Their Marketing
- 58 of the World's Greatest Offers
- 59 Proven Ways to Electrify Your Offer and Make More Sales
- 64 Tips for Getting Started with Google Website Optimizer
- 7 Deadly Sins of Business Storytelling
- 7 Insanely Useful Ways to Search Twitter for Marketing
- 7 Reasons Why List Posts Will Always Work
- 7 Strategy Challenges for Effective Online Marketers
- 7 Ways to Win Over Reluctant Buyers
- 7 Ways to Write a Better ‘About Us’ Page
- 8 Ways to Make Your Direct Marketing Copy Work Harder
- 8-Point Checklist & Useful Hotlinks - How to Improve Your Homepage Performance Significantly
- 9 Minds on Marketing
- 9 Questions to Ask Before Presenting
- 9 Ways People Respond to Your Content Online
- A "Mindshare" Manifesto: Common Misconceptions Squander the Power of the Modern Brand
- A Behavioral Perspective on Hedonic and Utilitarian Choice
- A Benefit Congruency Framework of Sales Promotion Effectiveness
- A Better Choosing Experience
- A Brand New Role For IT
- A long perspective on marketing
- A Manifesto for Marketing
- A Marketer's Guide to Behavioral Economics
- A Matter of Metrics: Using Web Data to Improve Sales Performance
- A New Look at the Life-cycle Theory of Relationships
- A New Way to Gain Customer Insights
- A New Way to Measure Word-of-Mouth Marketing
- A New Window onto CRM Success
- A Penny Saved
- A Primer on MOM Operations Software
- A Simple Four-Step Strategy for Developing Content That Connects
- A Sure Way To Know Customers Were Satisfied
- A Surprise in the Price of Knowledge
- A.‘Parsu' Parasuraman - Spotlight Interview
- Accelerate Growth, Cut Costs by Optimizing Marketing's Return on Investment
- Accountability Marketing
- Achieving High Performance and Profitable Growth through Marketing Asset Management
- Achieving High Performance by Transforming Sales Operations
- Ad Placement: You're Getting Warmer
- AdCracker.com
- Adding Method to the Madness
- Addressing Organizational Prerequisites in Marketing Planning Programmes
- AdRelevance State of Online Advertising Report (.pdf)
- Advertising vs. PR: Kotler on Kotler
- Al Ries Might be Dangerous to Your Brand
- Aligning Firm, Leadership, and Personal Brand
- All for the Cause
- All That Glitters is Not Sold
- Analytical Paradox - The catch-22 of customer analytics
- Anatomy of a Landing Page: Design Elements Exposed
- Applying Process to the Art of the Deal
- Are Organizational Structures the Key to Brand Success?
- Are You Missing These Three Psychological Triggers in Your Message?
- Are You Using the Words Your Customers Are Using?
- Are Your Headlines Missing These Precise Psychological Triggers?
- Asking the Right Question
- Assessing Customer Loyalty through Relationships
- Avinash Kaushik Says, Tell Your Analytics to Grow Up!
- Avoid Drawn Out Sales Cycles and Win Quality Business
- Avoiding Partnership Pitfalls
- Baby Boomers' New Leaf Means New Business Strategies
- Banner Ads Click with Consumers: Online Advertising for Customer Retention
- Battle of the Brands
- Be Careful What You Ask Your Customers
- Beating the Odds of Brand Growth
- Becoming Credible
- Before You Write: Your 10-Point Checklist
- Beginner's Guide to Segmentation Analysis
- Better Branding
- Better Methods
- Beware of These Blunders
- Beyond Paid Media: Marketing's New Vocabulary
- Beyond Price/Position: The SEM Strategy Loop
- Beyond the Elevator Pitch: A High-Credibility Conversation
- Birth of the American Salesman
- Blinded by the Buzz
- Bolster Revenue with Win/Loss Analysis
- Book Excerpt: Word-of-Mouth Economics at Dell
- Boost Sales with e-WOM
- Boosting Returns on Marketing Investment
- Borrowing From The Big Boys
- Bounce Rate: Sexiest Web Metric Ever?
- Brainy Marketing
- Brand Building in Emerging Markets
- Brand Engagement: Teach Your Customers Well
- Brand Investment Traps
- Brand Magnetism
- Brand Metrics: Your Key to Measuring Return on Brand Investment
- Brand New or Brand Old: What History Teaches Us About the Endurance of Brands
- Brand New: Wal-Mart's Foray Into Private Labels
- Brand Rules! Excerpted from Brand Warfare: 10 Rules for Building the Killer Brand
- Brand Valuation: Why Measuring the Intangibles Makes Business Sense
- Brand Zealots: Realizing the Full Value of Emotional Brand Loyalty
- Brand-Building: The Limits of Engagement
- BrandAsset Valuator® White Paper
- Branding Electrons
- Branding for Integrity - Going Beyond Ethics
- Branding the Non-Profit
- Brands: The Difficulty of Measuring the Intangible
- Brave New World of Marketing
- Bridging the Marketing-Sales Chasm
- Bring on the Super-CMO
- Bringing Discipline to Pricing
- Bruce Clay's Search Engine Relationship Chart
- Building a Better Brand: How Feelings Shape Product Evaluation
- Building a Better Buyer-Seller Relationship
- Building a Brand Marriage That Lasts
- Building Brand Loyalty for IT Services: Lessons from Industry Leaders
- Building Successful Brands on the Web
- BuildingBrands
- Buying is Where Selling Should Begin
- Buying More and Consuming Faster: Role of Sales Promotions in Postpurchase Consumption
- Buzz Marketing
- Calculating the Strategic Value of Customer Satisfaction
- Can B2B Newsletters Survive the Preview Pane?
- Can Chinese Brands Make it Abroad?
- Can We Talk? Surveying Your Prospects and Clients
- Can Your Customers Read What You Write?
- CAN-SP@M Act of 2003 Summary (.pdf)
- Capitalizing on Customer Insights
- Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?
- Case Studies: Real Life, Real Answers
- Casting a Wide Net for Leads? Here's How to Get Great Results
- Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus
- Cause Marketing: Taking a Cue From the Private Sector
- Changing Sales Force Behavior to Achieve High Performance
- Channel Combining for Wealth
- Channel conflict: When is it dangerous?
- Channel Your Energy
- Choosing Customer Segments
- CIO As Marketeer
- Claude Hopkins' "Scientific Advertising"
- Clay Christensen's Milkshake Marketing
- Click-Through Rate, R.I.P.
- Clicks And Handshakes
- Color Me Calm?
- Commodity Busters: Be a Price Maker, Not a Price Taker
- Community Standards
- Companies Must Learn to Achieve the Price Advantage (or Pay the Price)
- Competitive Information and Sales Guides: What Sales Forces Need to Win
- Complexograms: Thumbnail Sales Portraits of Your Personas
- Conjoint Analysis (Tutorial)
- Connect the Dots
- Connecting Marketing Metrics to Financial Consequences
- Connecting with Consumers Using Deep Metaphors
- Consumer Equity in Relationship Marketing
- Conversion and the Complexity of Your Sale
- Cooling The Branding Iron
- Corporate Logos for Sale: How to capture the real value from sponsorship marketing
- Corralling Consumer Choice
- Cost-Effective Marketing for Emerging Brands
- Cost-Effective Marketing in an Uncertain Economy
- Counterfeit Competition: Driving up price and quality
- Crafting a Powerful Executive Summary
- Creating a More Meaningful Market
- Creating Brand Instrumentality Beyond the Product
- Creating Online Ads We Want to Watch
- Credentialism
- Critical Skills for Sales Success
- Crucial Questions to Superior Sales
- Customer Analytics: Maximizing the Lifetime Value of Your Customer Segments
- Customer Behavior - Be Careful to Segment
- Customer Churn: Stop it before it starts
- Customer Data Means Money
- Customer Loyalty - From The Customer's Perspective
- Customer Orientation: 10 Key Questions for Your Company
- Customer Relationship Management: Five Lessons for a Better ROI
- Customer Retention Is Not Enough
- Customer Segmentation: The Most Powerful Marketing Tool
- Customer-Made
- Customising Prices in Online Markets
- Death to Panels
- Debunking the Myth of the Older Consumer
- Decoding Personality: Why We Compete, Reward & Buy
- Designing for the Multiple Personalities of Users
- Developing New Products And Services With Qualitative Marketing Research
- Developing Your Brand Story
- Did Anybody Show? Seven Tips to Increase Attendance for Short Seminars
- Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
- Discovering the Hidden Value in Global Account Management
- Do I "Really" Have Your Attention?
- Do the 5-Step...and Dance Your Way To Higher Sales
- Do You Know Your Prospects Primary Why Buy™ Questions?
- Do Your Customer Surveys Measure Up?
- Does Consumer Happiness = Time or Money Spent?
- Does Your Product or Service Come with an Owner's Manual?
- Doing It Right: Winning With New Products
- Don't do SWOT: A Note on Marketing Planning
- Don't Guess Your Way to Success
- Don't Shout, Listen
- Double Take - Have Another Look at Grocery Shopping
- E-Branding: An Accident Waiting to Happen?
- E-Business Communication Gets Personal
- E-mail Marketing Smartens Up
- Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You
- Earning the Right to Indulge
- Economics' Gift to Marketing
- Eight Killer Alternatives to Crummy Collateral
- Eight Questions to Ask When Buying a Marketing List
- Eight Ways to Create Enough Video Content to Last 18 Months
- Eight Ways to Improve Your Site Search and Capture More Conversions
- Eight Ways to Integrate Webinars Into a B2B Marketing Plan
- Electrifying Your Sales Channel
- Elevate the Stature of Marketing Inside Your Company
- Email Subscriber Engagement Checklist: Six Tips to Keep Handy
- Emotional Stimuli Can Influence Financial Risk-Raking
- Escalation Dominance
- Escaping the Metrics Pit
- Everything You Know Is Wrong
- Experiencing Value
- Exploring Blogs for Brand Insights
- Exploring the Links between Brand Name and Consumer Identity
- Exploring the Territory Known as No Brand's Land
- Extending Product Life Cycle Stages
- Eye Spy: Visual attention Versus Memory at POP
- Ezine-Tips
- False Positives
- Fighting Fire with Water - from Channel Conflict to Confluence
- Finding New Answers To the Pricing Question: What's It Worth to the Customer?
- Finding New Growth in Tough Consumer Markets
- Finding Salespeople Abroad
- Fitting In or Starting New?
- Five Characteristics Of Peak Sales Performers
- Five Deadly Sales Letter Mistakes
- Five Fundamentals for Useful Marketing Metrics
- Five Keys to a Successful Usability Test
- Five New Rules for Marketing
- Five Serious Considerations (and a Checklist) for Your Next Marketing Plan
- Five Ways to Achieve Better Forecasts
- Five Ways to Create More Value in Your Presentations
- Five Ways to Improve Your Lead Management
- Five Ways to Improve Your Web Copy Immediately
- Five ways to kill a great idea
- Fixing the Fatal Flaws of Your Sales Force
- Focus on Corporate Governance Requires a Business-Oriented Selling Approach
- Focus-Pocus
- For Every Optimization, There’s a Pyramid, So Get Started
- Forecasting for Marketing
- Formulate Your Content Strategy in 10 Simple Steps
- Four Actionable KPIs You Don't Know About
- Four Factors That Distinguish Services Marketing
- Four guidelines and 18 tips for email content
- Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them)
- Four Tips for Customer-Centric Copywriting
- Four Ways to Get More Value from Digital Marketing
- Free Monitor for Google
- Free Sales Tool: The Sales Call Check List
- From All About You to All About Them
- From Cool to Passé: Identity Signaling and Product Domains
- From Market Research to Customer Insight
- From Push to Pull: The Next Frontier of Innovation
- From Solutions to Symbiosis: Blending with Your Customers
- From Web Visits to Firm Orders: Analyzing Web Visitor Click Data to Streamline Sales Efforts
- Gaining Insight into Marketing Results – The Value of a Marketing Dashboard
- Gear Up for Rapid Multichannel
- Gesundheit! Want a healthy business? Launch an ideavirus
- Getting Close to the Customer: Quantitative vs. Qualitative Approaches
- Getting from Research to Personas: Harnessing the Power of Data
- Getting Management to Buy-in on Positioning
- Getting more from call centers
- Getting More From Your Marketing Investments: Are You Asking the Right Questions?
- Getting Old Economy Advertisers to Ante Up Online
- Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)
- Give 'em Something to Talk About
- Go-to-Market Advantage: The New Battlefield for Consumer Companies
- Going for the Goal: The Human Psychology of Rewards
- Going Global
- Going With Your Gut: Affective Cues in Consumer Judgment and Choice
- Google Analytics: Using Metrics to Track and Improve Email Marketing Results
- Google Tools and Tips for Marketers
- Google's Jim Lecinski on What the 'Zero Moment of Truth' Means for Marketers
- Grassroots Marketing
- Great Leaders are Great Storytellers
- Grist: Leno Brands Versus Letterman Brands
- Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed
- Guerrilla Headlines
- Guerrilla Marketing With Technology
- Habla Español? Your Company Will Soon Have to Do That
- Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Happiness?
- Harnessing Social Pressure
- Harrah's Knows What You Did Last Night
- Help Me Find My “Missing” Copywriting Formula
- Help Their Eyes Find It
- Helping Hands
- High-Stakes Search
- Hiring and Developing Talent: Key Differences
- Hispanic Fact Pack
- Hit and Miss: Why High Traffic Streams Need not Lead to More Online Business
- Hitting a Nerve
- How A Pretty Face Can Push Visitors Away
- How Companies Sponsor, Listen in and Learn From Chat Rooms
- How Concepts Affect Consumption
- How Do Customers Make Tradeoffs (and why they're important)
- How Do You Value a "Free" Customer?
- How Executives are Closing the Gaps Between Value Creation and Value Delivery
- How Good Headlines Can Build Your Business
- How Harley Davidson Revs its Brand
- How Leaders Get the Most Out of their Salesforce
- How Marketing Can Reduce Worldwide Poverty
- How Much Are Your Visitors Really Worth?
- How Profitable are Your Customers … Really?
- How Sales Forces Sustain Competitive Advantage: Sales Force Research Report
- How to 'Truck' the Brand - Lessons from the Grateful Dead
- How to Ask for a New Contact
- How to Avoid a Price Increase
- How to Avoid New-Product Pricing Traps
- How to Beat Impossible Odds in Lead Generation: Make Your Offer Shine
- How to Brand Sand
- How to Build 'Master-Planned' Customer Communities—Not Shantytowns
- How to build a sales force that delivers
- How to Capture Your Company's Essence in 15 Words
- How to Conduct, Get the Most From Shows and Exhibits
- How to Deliver the Big Pitch
- How to Design the Perfect Product
- How to Develop Case Histories
- How to Effectively Conduct an Online Survey
- How to Enchant Your Customers with Videos
- How to Fix Your Forecasting
- How to Implement a Content Style Guide
- How to Improve the Quality and Cost of B2B Leads
- How to Make After-Sales Services Pay Off
- How to Manage an Aggressive Competitor
- How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It
- How to name a startup
- How To Run Customer Focus Groups Successfully
- How to Segment Markets
- How to Sell Tech to the Feds
- How To Tell If Your Price Is Right
- How to tell whether a potential client is worth your time
- How to Use Customer Reviews to Increase Conversion
- How to Write a Marketing Plan
- How To Write a Winning Proposal
- How to Write an Award-Winning, Sales-Kicking Creative Brief
- How to Write an Effective Survey Questionnaire (Part 1)
- How To Write Sales Copy For An Information Product
- How Women Buy
- How You Can Help Them
- Identifying The Emotive Consumer: How Marketers Can Find Out What Drives Loyal Customers
- If Brands Are Built Over Years, Why Are They Managed Over Quarters?
- Improving Brand Recognition in TV Ads
- Improving New Products' Success Rate (.pdf)
- In Marketing, Think Outside the Niche
- In Praise of the Purple Cow
- In the Service of One-Night Stands?
- Incentives: 5 Cardinal Rules, 10 Great Ideas
- Inconceivable! 7 Misconceptions About Lead Generation
- Inside Innovation: Impact on Category Development
- Inside the (Twisted) Mind of the Average Consumer
- Instead of Discounting, Back Some Value Out of Your Proposal
- Integrate Design to Create Brand Harmony
- Internal Brand Survey
- Internal Site Search Analysis: Simple, Effective, Life Altering!
- Irrational Exuberance - The Power of Branding
- Is It Time to Raise Prices?
- Is Justin Timberlake a Product of Cumulative Advantage?
- Is My Company Experiencing a Sales Breakdown?
- Is Part of Your Sales Force on Life Support?
- Is Performance-Based Pricing the Right Price for You?
- Is That a Neuromarketer in Your Brain?
- Is That Car Smiling at Me? Anthropomorphizing Brands and Products
- Is the Tipping Point Toast?
- Is Your Brand Going to Graduate or Be Stuck in Adolescence?
- Is Your Marketing Message in Alignment?
- IT Performance ... And Your Company's Brand
- It's All About User Experience But, How Can We Measure User Experience?
- It's Not Easy Being Paul Green
- Jupiter Media Metrix's Rudy Grahn on Direct Response Versus Branding
- Just Like Certs Mints (Online Advertising)
- Keep Your Advocates Advocating!
- Keeping your sales force after the merger
- Laughing All the Way to the Bank?
- Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog
- Leave No Test Unturned
- Let Customers Call the Shots
- Let's Talk
- Linear Versus Spacial Communications Plans
- Listening to Customers
- Living Up and Down the Dial
- Logos: What Makes Them Work (Part 1 of 2)
- Loyalty: Don't Give Away the Store
- Magnetic Service: Secrets to Creating Passionately Devoted Customers
- Make Your Web Analytics Actionable in 5 DIY Steps
- Making Continuity Sales Work for You
- Making It Easy to Talk to Customers
- Making Marketing Accountable
- Making Marketing Matter to the CEO
- Making the Case for Outside Sales Reps
- Making the right choice: Choosing profitable channel partners
- Making Use of All That Data
- Making Waves
- Managing Channels for Results
- Managing Key Accounts for Best Results
- Managing Sales Effectively in Tough Times
- Managing Your Business as if Customer Segments Matter
- Marcia Yudkin's Business Name & Tag Line Generator
- Market Segmentation: A Guide To Conducting Segmentation Research
- Market-Driving Organizations: A Framework
- Marketers Turn to Metrics to Measure the Impact of Their Initiatives
- Marketing and Operations: Can This Marriage Be Saved?
- Marketing Capitalizes On E-Mail
- Marketing Leadership - Good vs. Great
- Marketing Masters: How High Performance Businesses are Using Effective Marketing to Drive Profitable Growth
- Marketing via Stories: The Selling Power of Narrative in a Conceptual Age
- Marketing: Are You Really a Realist?
- Marketing: Dazed and Confused
- Marketing: Getting Beyond the Buzz
- Marketing: How behaviour prediction can help to reinforce good habits but break bad ones
- Marketleap's Link Popularity Analysis Tool
- Markets and New Product Development: A New Institutional Economics Perspective
- Maslow for Market Segmentation
- Mastering Sales Force Integration in a Merger
- Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action
- Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness
- Maximizing Returns from Brand Spending: Hard numbers for soft marketing issues
- Measurement and tracking of brand equity in the global marketplace - The PepsiCo experience
- Measuring customer relationships: What gets measured really does get managed
- Measuring Data: Whadda Ya Got?
- Measuring Marketing Success: Does a change in attitude equal a change in behavior
- Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
- Measuring What Matters in Email Marketing, Part 2
- Measuring Your Way to Market Insight
- Meta-Needs, Core Values and Doing Business
- Metaphor Marketing
- Mixed Messages: How Men And Women Differ In Their Responses To Marketing Messages
- Mobile Marketing - R U up 4 it?
- More Power, More Peril
- Moving Targets
- MRM Software Brings More Visibility to Marketing
- Multi-channel Shoppers Actually Not So Hot
- Multivariate Testing, Part 1: An Introduction
- My Simple Organization Maturity Model
- Navigating the Asian markets
- Navigating the Marketing Measurement Maze
- Navigating the Wilderness of Green Business Certifications
- Netpreneur's AdMarketing List Email Marketing Products Guide
- Network Computing's "Analyze This" Showdown
- Network-based Marketing: Using Existing Customers to Help Sell to New Ones
- Networked Customer Activity Mapping
- New Brand Day
- New Channel Opportunities: The Channel Conflict Strategy Matrix
- New Internet Pricing Models Bring Pain, and Fortune, to Retailers
- New Model for Predicting the Trajectory of New and Existing Products
- Nickel and Dimed: The Effect of Surcharges on Purchase Decisions
- Nine Ways to Fix a Broken Brand
- No Pain, No Gain: Five Steps to Gain Respect for Marketing
- No-Brands-Land
- Not-So-Mad Science: Genetic Algorithms and Web Page Design for Marketers
- On the Profitability of Long-Life Customers in a Non-Contractual Setting: An Empirical Investigation and Implications...
- One Price Fits All
- One Size Does Not Fit All: "Cultural DNA" Indicators for Marketing Success
- One-to-(N)one? The internet's once-rosy promise of truly personalized marketing seems to be wilting
- Online Copywriting 101: The Ultimate Cheat Sheet
- Opportunity On The Line
- Opt-Influence.com
- Organizing for Customer-Centric Marketing
- Panning for Gold: The Power of Customer Segmentation in Online Retailing
- Pay-Per-Click Strategies for Search Engine Marketers
- Paying for Performance: An Overlooked Opportunity
- Paying Sales Professionals: Why compensation plans for sales people vary
- People are Talking
- Perfecting The Art Of Silence In Negotiating
- Permission Marketing
- Personality 101: Who Are They?
- Personality Testing for Sales Recruits
- Pitching Consumers as Individuals versus Group Members
- Planning a Link Bait Strategy
- Planning the Development of a Marketing Plan
- Pop Up Surveys to Measure Ad Effectiveness
- Positioning Products and Services Accurately
- Power-Writing for the Web: 10 Golden Rules
- Predictive Demand Supply
- Pricing - Where is It Heading?
- Pricing and Positioning for Entrepreneurial Marketers
- Pricing in a Proliferating World
- Pricing Myopia
- Principles of Persuasion
- Product Differentiation in a B2B Market
- Product for Hire
- Profit Parabolas: Bringing Science to the Art of Pricing
- Profiting from Proliferation
- Prophet-ability
- Protect Your Business Brand: The Proper Use of Trademarks
- Publishing Your Own E-Mail Newsletter -- Inc.com
- Pumas, Planets and Pens: How Cues in the Environment Influence Consumer Choice
- Pump Up Your Verbs
- Puppy Power
- Put an End to Flying Blind: A Ten-Step Process for Creating a Go-To-Market Tactical Plan
- Put Search Engine Marketing in Your Web Design
- Putting a Price on Solutions
- Putting an End to Ad Hoc Pricing
- Qualifying Your Visitors
- Quality Metrics Enable Marketing's Ability to Influence Strategic Direction
- Ready for the next move? Understanding a brand's potential requires a new set of metrics
- Real-Time Messaging: Targeted Email Communications to Drive Web Site Traffic and Increase ROI
- Reconnect Sales Management to Profitability
- Redesign? Ask The Right Questions!
- Reducing Friction in the Sales Process
- Relationship Branding: Fulfilling the Promise of a Brand
- Response Measurement: Tracing a Customer's Behavior
- Response rates are down all over!
- Restoring Relevance to the Marketing Department: Dismantling the Brandocracy
- Revenge of the Pixels: The Battle for Screen Real Estate
- Revitalizing Lead Creation: Six Strategies That Work (Part 1)
- ROI for e-Newsletters: The Real Story
- S*pamCheck
- Sales Jobs: Not Just Hunters and Farmers Anymore
- Sales Management Audit
- Sales Managers Make a Difference
- Sales Performance Management: Enterprise Incentive Management from Accenture
- Sales Simulator Throws Curveballs to Students
- Sales: What Works Now
- Sales: What Works Now
- Salespeople Who Engage Customers
- Scientists Give PR People a Hand with Two Recent Studies
- Secrets of Social Media Revealed 50 Years Ago
- Secrets of Tradeshow Lead Management: Quality Trumps Quantity
- Seeking Definition - Customer-Service Subtleties
- Segment Migration: Where Your Customers Were, Where They Went, and Why
- Segmentation and Strategy
- Segmenting the e-market
- Seize the Occasion! The Seven-Segment System for Online Marketing
- Selected Papers on Marketing
- Selling for Profit: Redesigning the sales effort to jumpstart growth
- Selling in Turbulent Times
- Selling Is Like Dating
- Selling Subscriptions to Internet Content
- Selling to Word-Of-Mouth-Driven Customers
- Selling With Strengths
- Service Management: Building Profits After the Sale
- Setting Performance Targets: The Ins and Outs in 10 Steps
- Seven Steps to Writing Copy Your Market Will Actually Want to Read
- She Builds Online Brands on the Street
- Shedding the Commodity Mind-Set
- Shopping for Gratification
- Should I Stay or Should I Go? How loss-aversion influences choice
- Show Us the Money! Exploring New Revenue Management
- Siemens' Branding Gaffe
- Six Best-Practices to Improve Sales and Marketing Alignment
- Six Kinds of Jelly Beans: How the Perception of Variety Influences Consumption
- Six Tips for Managing Salespeople
- Six Types of Marketing Organizations: Where Do You Fit In?
- Six Ways to Prepare Better Collateral for Sales Teams
- Six Ways to Turn Techno-babble Into Commanding Copy
- Sixteen Proven Techniques for Better B2B Sales Leads Generation with Print Advertising
- Sizing Up Customers in Business Markets
- SKU Optimization: A Parable and 10 Provocations for Action
- Slice of Life
- Smart Pricing: Linking Pricing Decisions With Operational Insights
- Smart, Wealthy Company Seeks Good-Looking, Sophisticated Companion
- Smarter Marketing for Tougher Times
- Snakeplots for Understanding Customer Perceptions
- So Many Choices, So Little Difference: A Five-Point Email Marketing Service Provider Checklist
- Solutions to 10 Most Pressing Direct Mail Problems
- Solving the Market Resources Allocation Puzzle
- Solving the Solutions Problem
- Sp*m Laws
- Speaking to the Analytical Mind
- Spotlight on Nirmalya Kumar
- Squeaky Clean Subject Lines
- Stargazing
- Statistics Calculators
- Steering customers to the right channels
- Stimulating Consumer Demand Through Meaningful Innovation
- Strategic Analysis Tools For High Tech Marketing
- Strategic Sales Management: A Boardroom Issue
- Strategic Segmentation (.pdf)
- Strategies for Recession
- Strategizing Your Next Move In The Global Game
- Street Smarts: The Name Game
- Successful Marketing Events
- Take a Stand for Your Brand
- Talk the Walk: Advancing Sustainable Lifestyles through Marketing and Communications
- Tasty spam?
- Ten Big Questions Every CMO Must Ask
- Ten Seconds to Better Rapport
- Ten Site Improvements You Can Make in 30 Minutes (or Less)
- Ten Ways Marketing Can Lower Cost per Lead
- Ten Ways to Increase Customer Loyalty
- Test Your Customer IQ
- That Ad is So EntertainingÂ…But Can It Sell? Who Knows
- That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It
- That's Advertainment!
- The 'Marshall' Plan (or, Customer Aftercare)
- The 10 Biggest Marketing Mistakes Everyone Is Making and How to Avoid Them
- The 12 Kinds of Ads
- The 21 Truths About Generating Qualified Leads
- The 5 W's of Purchase Behavior
- The Accidental Business Coach
- The Art of Conversation: Dialogue Marketing and the Business-to-Business Relationship
- The Art of Hassle Map Thinking
- The ‘Marketnomics’ Difference: A Handy Tool for Maximizing Product Value
- The Best and the Rest
- The Best Damn Web Marketing Checklist, Period!
- The Better Half: The Artful Science of ROI Marketing
- The Big Squeeze
- The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
- The Challenge of Customization: Bringing Operations and Marketing Together
- The Consumer Decision Journey
- The Consumer is King
- The Cool Kids Are Doing It. Should You?
- The Customer Holds the Key to Great Products
- The Customer Lens: An Approach to Customer Touch-Point Analysis
- The Dark Side of Trust
- The Darwinian World Of The Infomercial
- The Decision to Buy
- The direction of marketing relationships
- The DNA of Marketing
- The Dog And Pony Show: Why Seminars Work
- The Effects of "Add-On" Features on Perceived Product Value
- The Eternal Principles for Creating Luxury Brands
- The Experience Factor
- The Eyes Have It!
- The Five Most Important Words in Email Marketing
- The Five Rs of Search Engine Marketing
- The FLIRT model of Crowdsourcing / Collective Customer Collaboration
- The Formula For A Compelling Email
- The Formula for Marketing Hits
- The Four Colors of Market Planning
- The Future of Branding
- The Future of Product Development
- The Gentle Power of Choice Architecture
- The Hidden Costs of Cause Marketing
- The Hidden Dangers - and Payoffs - of "Targeted Pricing"
- The High Price of Internet Keyword Auctions
- The Innovator's Prescription: The Relevance of Brand Relevance
- The Internet as Integrator - Fast Brand Building in Slow-Growth Markets
- The Internet Can Make Customers Stupid
- The Key to Demand Creation
- The Key to Sales Success: Learn the ONE Skill that Turns Average Reps into Golden Players
- The Latest SEO Trends and Metrics: What's Hot, What's Not
- The Limits of One-to-One Marketing
- The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity
- The Lowdown on Customer Loyalty Programs: Which Are the Most Effective and Why
- The Man Who Put the Valley on the Map
- The Marketer's Common Sense Guide to E-metrics
- The Multichannel Imperative
- The Myth of A Listers and Influencers
- The Myth of Differentiation
- The Need for Leads
- The New Rules for Digital Marketing
- The Nine Most Common Data Mining Techniques Used in Predictive Analytics
- The Nitty Gritty Behind the Glamour
- The Other CSR
- The Path to Maximizing Margins
- The Picture of Brand Health
- The Positioning Statement: Why To Have One Before You Start Communicating
- The power of pricing
- The Power of Optimal Pricing
- The Power of Split-Testing
- The Presentation Trap: Why Making Presentations Can Cost You the Sale
- The Price is Right - Or is It?
- The Price is Right, or Is It? Determining the Impact of Price on Sales
- The Priceline Problem
- The Promise of “Self-segmentation”
- The Psychology and Economics of Green Business
- The Psychology of Product Release
- The Return of the Salesman
- The Right Mix for a Pricing Fix
- The Right Mix in Product Line Design Increases Profits for the Firm
- The Right Way to Kill a Bad Brand
- The Right Way to Manage Unprofitable Customers
- The Rise of Price Management
- The Sales Learning Curve: Optimizing the Path to Positive Cash Flow
- The Selling of Breast Cancer
- The Six Forces of Marketing Momentum
- The Tao of Green Marketing
- The Test Test
- The Three Cs of Successful Positioning
- The Three Traps of Selling Conventionally
- The Top Ten Reasons Why Salespeople Get Outsold
- The Top Three Mistakes in Hispanic Marketing
- The Trouble with Brands
- The Trouble with Segmentation
- The Truth About Customers
- The Two Most Powerful Words in Advertising
- The Ultimate Cold Calling Tool
- The Ultimate Taboo? Using Humor in Direct Response
- The Unwelcome Mat
- The Value Of Loyalty
- The Wild, Wild, West of Sales Forecasting
- Theodore Levitt's Globalization of Markets Is Still Powerful (if Wrong) Twenty Years Later
- They Laughed When I Said There Was a Secret to Writing Good Headlines
- Think Local - Act Local
- Think local - act local
- Three Roads to Riches
- Three Secrets to Make a Message Go Viral
- Time to Reengineer Your Marketing Model
- Timing Is Marketing's Stepchild
- Timing the Handoff
- Tinkering with the Go-to-Market(ing) Model
- Tips for Successful Cold Calling
- To Bundle or Not to Bundle?
- To Pay or Not to Pay: Measuring Consumer Willingness to Pay in FMCG Markets
- To Spend or Not to Spend: A New Approach to Advertising and Promotions
- Today's Top 10 Web Analytics Problems
- Too Many Choices? Research Directions in Consumer Control and Empowerment
- Top 10 Dumb Mistakes Sales Reps Make
- Top 10 Ideas for Testing Your Headlines
- Top 10 Ideavirus Tips
- Top 10 Marketing Tips
- Top 5 Tips on Writing Great Email Newsletters
- Top NINE Excuses For Not Making Quota
- Top of Mind: How To Risk-Proof A Brand? Watch CNN
- Top-10 Marketing Processes for the 21st Century
- Trade Shows
- Tradeshow Success: 5 Marketing Tactics That Can Make a Difference
- Trust in the Future
- Truth Is, Marketing Is Facing a Crisis
- Turning Sales Into Science
- Turning Vitamins Into Aspirin: Consumers and the "Felt Need"
- Tweaking Internal Site-Searches into Buying Opportunities
- Types of Customer
- Uncovering Customers' Real Motivations
- Uncovering the Hidden Drivers of Demand: Customer Value Engineering™ reveals what matters most
- Understanding and adding value
- Understanding Profits Through BPM
- Unique Selling Proposition: Your Visitors Are Asking Why
- Unleash Your Ideavirus
- Use Welcome Emails to Drive Engagement and ROI
- Using Behavioral Science to Improve the Customer Experience
- Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI
- Values vs. Value
- Vital Marketing: Ten Tactics to Improve Effectiveness and Efficiency
- Want a Happy Customer? Coordinate Sales and Marketing
- Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
- Warning: Use These 5 Surefire Headline Formulas at Your Own Risk
- Waste Not, Want Not: Analyzing the Value of Used Products
- What Advertisers Want
- What Are Your Biases and Heuristics?
- What Are Your Customers Worth?
- What Brings Them In and What Keeps Them Coming Back
- What Does Your Company Mean?
- What Goes Around Comes Around
- What Great Brands Do
- What is Marketing?
- What is Open Source Marketing?
- What it takes to create an effective white paper
- What Makes People Buy
- What Online Content Will People Pay For?
- What Revenue Should You Bet On?
- What the CEO Can Do to Put Sales and Marketing on the Same Revenue Page
- What to Look for in an Email Services Provider
- What to Test in Multivariate Testing: Identifying Site Factors (Part 3)
- What Top Executives Want You To Sell Them
- What You Want, When You Want It
- What's in a Name?
- What's Next: Custom-Made for All
- What's the Best Lead Qualification Question?
- What's Your Value Proposition?
- What’s my name, #$%&*?
- When Customers Want to Hear from You
- When Does Culture Matter in Marketing?
- When Enough Is Enough: The Repetition Impact in Advertising
- When Product Variety Backfires
- When to Say When: Self-Rationing, Self-Control, and Consumer Choice
- When to Walk Away from a Sale: Nine Pivotal Questions
- When Two Brands are Better than One
- When Your Product Becomes a Commodity
- Where Are You Going Without Your Marketing Grammar?
- Where Is Marketing Measurement Headed?
- Where's the Value? When Suppliers and Customers View Solutions Differently
- Which Customers Are Worth Keeping and Which Ones Aren't? Managerial Uses of CLV
- Which of the Three Layers of “Fogg” Are You Stuck In?
- Who Drives the Demand—A Critical Concept in Services Marketing Strategy
- Who to Ask for a Referral
- Who's Minding the Store?
- Who's wearing the trousers?
- Why Companies Should Brandish Their 'Internal Brand'
- Why Do Some International Markets Quickly Embrace New Products While Others Don't?
- Why do We Need a Marketing Plan Anyway?
- Why Have Marketers Ignored America's Man-of-Action Hero?
- Why Less is the New More
- Why Money Messes with Your Mind
- Why People Buy
- Why Readers Prefer Text or HTML
- Why Service Stinks
- Why Testimonials Do (and Don't) Work
- Why We Fail at Intimacy: Falling Short at the Promise of Relationship Marketing
- Why Your E-Newsletter Doesn't Deliver Like You Hoped
- Win More Sales Opportunities: How to Conduct a Win/Loss Opportunity Analysis
- Winning at the Commodity Game
- Winning by Understanding the Full Customer Experience
- Winning in Turbulence: Protect and grow customer loyalty
- Winning in Turbulence: Turbocharge Sales
- Winning the New-Product War
- Winning the take-off battle
- World's Best Sales Questions
- Would Have, Could Have, Should Have: When Choosing Feels Like Losing
- Writing Internet Marketing Plans
- Writing Web Copy That Works
- Your Best Downturn Strategy? Think Twice About Price Cuts
- Your Boss Won't Agree? Might Be "Identity-Induced Stickiness"
- Your Roadmap to Tradeshow Success
- Your Sales Presentation
- Your Web Metrics Can Be All Wrong (Part 1)
Cases (31)
- Airpork - From Zero to Hero: What Next?
- Asiaweek: Positioning a Regional Magazine
- Banyan Tree Resorts & Hotels: Building an International Brand from an Asian Base
- BASF in China: the Marketing of Styropor®
- Bombardier and Alstom: The Acela Express
- Customer Relationship Management at Capital One (UK)
- Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
- Extending the "easy" Business Model: What Should easyGroup Do Next?
- Extreme Makeover
- First Direct: Branchless Banking
- How Coca-Cola Became 'The Real Thing' in India
- How Conoco broke the convenience store mold
- How Harley Davidson Revs its Brand
- How Novell Manages its Reseller Channel
- How Richard Branson Works Magic
- How Snap-on Tools Ratchets Its Brand
- How the National Basketball Association put the bounce in basketball
- Intel Inside
- Launching New Coke
- MACH 3: Anatomy of Gillette
- Marketing Strategies in the Competition Between Branded and Generic Antibiotics (A): Clamoxyl in 1996, (B): Augmentin in 2002
- McDowell's Vintage Classic Premium Whisky
- Parfums Cacharel de L'Oréal: Decoding and Revitalizing a Classic Brand
- Roll-out that seized the market
- Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market
- Spacedisk, Inc: Marketing a Global Distributed Application Platform on the Internet
- Tata Tea Limited (A, B, & C)
- The Upside of Strategic Risk
- Truvia's Test: Can Diet Sweeteners Go Natural?
- When Is It Safe to Hire?
- Zantac (A&B)
Downloadable Files (18)
- Analyzing Industries and Competitors
- Business Buying Behavior
- Conducting An Environmental Analysis
- Consumer Buying Behavior
- Email marketing checklist
- Introduction to Marketing
- Market Positioning Strategies
- Marketing Plan Template
- Marketing Scorecard
- Marketing Strategies For Competitive Positions
- Nestle Refrigerated Foods.doc
- New Product Development
- Profile of H. J. Heinz
- TechnoBrands
- The Buyer Experience Cycle
- Traditional Product Life Cycle
- User Interface (UI) Design
- Various Useful Slides part III
Thought Leader Interviews (2)
- Crafting a Message That Sticks: An Interview with Chip Heath
- Predictably Irrational: Beer, Pricing and the Human Mind
Market Research (155)
- "Geocommerce" Market (U.S.)
- 'Great Divide' Separates Small Biz, Online Consumers
- 15% of B2C E-Mails Don't Get Thru
- Advertisers Using Webcasts
- Advertising in a Economic Recession
- Advertising Spending in the US, by Category and Media
- Advertising Spending vs. CRM Spending (U.S.)
- Attitudes Toward Targeted Marketing
- Average Click-Through Rates for Online Ads Worldwide
- B2B E-Mail List Prices Falling (a Little)
- B2B Marketing Expenditures and Advertising Revenue
- Behavioral Targeting Ad Spending
- Branding Benefited by Banners
- Branding Getting Its Day Online
- Catalogers Excel in E-mail
- Categorizing Online Shoppers
- Cause-Related Marketing Acceptance
- Click Fraud Climbing
- Click Fraud Rate Climbs to 16.6% in Fourth Quarter
- Click Fraud Reportedly Up
- Click, Click, Click - FRAUD!
- Clutter Kills Online Advertising
- Consumer Promotion Spending
- Consumers and Permission-Based E-Mail
- Conversion Takes Time
- Corporate Sponsorship Market in North America
- Cost per Lead for Various Direct Marketing Methods
- Costs of Blocking Legit E-Mail To Soar
- Customer Satisfaction vs. Customer Loyalty
- Digital Signage Market Lighting Up
- Direct Marketers and the Web
- Direct Marketing Industry Statistics
- Direct to Climb to 54% of All Ad Spend
- Discounts, Contests Drive Online Promos
- DVRs Shift Viewing Times and Ad Budgets
- E-mail Advertising Spending
- E-Mail Click-Throughs Climb in Q3 (2002)
- E-Mail Format: Which Way to Go?
- E-Mail Marketing Delivery Rates Grow From One Year Ago
- E-mail Marketing Holds Steady in Q2 2003
- E-Mail Marketing Spending in the US
- E-Mail Marketing: CTR down, Bounce-Back Rate up
- E-Mail to Hurt Offline Direct Marketers
- E-tailer Loyalty Findings
- Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013
- Email Advertising - Conversion versus Acquisition, Consumer Reactions
- Email Market / Email Retention vs. Acquisition
- Email Marketing Effectiveness
- eMail Marketing Effectiveness
- eMail Marketing Forecast
- Email Marketing Metrics, Q1 2004
- Email Marketing Stats
- Email Marketing to Hit $2B by 2014
- Email Marketing: More Efficient Than The Rest
- Email Statistics
- Evaluating E-Mail Marketing Effectiveness (Or Not)
- Forrester: Interactive Marketing to Hit $55B by 2014
- Gross Rating Points (GRPs ) of Top 25 US Web Sites, TV Shows, and Magazines
- Has Paid Search Peaked?
- Have Click Rates Finally Stopped Declining?
- How eRetailers Aim for Profitability
- How Much Ads Cost
- In Ads They Trust?
- Industry Spending on Interactive Marketing
- Informercial Industry (U.S.)
- Internet Buyers Favor Brand Over Price
- Internet Coupon Usage in the US
- Junk Mail Is Alive and Growing
- Many Permission E-Mails Still Don't Get Through
- Market for Online Market Research
- Marketing B2B
- Marketing Expenditures and Challenges
- MarketingSherpa Study Results: 3,271 Marketers Reveal Search Marketing Costs, Clicks, & Conversions
- Media Mixing for the Multicultural Market
- Mobile Ad Market on a Roll
- Mobile Advertising Set to Double
- Mobile and Social Media Ad Spending Small But Getting Bigger
- Mobile Marketing to Jump 26% in 2009
- More Trouble for the Click-Through
- Most Responsive Marketing Methods
- Multiple Online Ad Placements Impress
- North American Search Market Heats Up
- Number of Words Used in Search Phrases
- Number of Words Used in Search Phrases
- Online & Email Newsletters Jump 475%
- Online Ad Spending Grows over 38.9% Since Q1 2003
- Online Ad Spending Hits New Record
- Online Ad Spending to Outpace Overall Ad Market Growth
- Online Ads Spark Nearly as Many Searches as Clicks
- Online Advertising Continues to Evolve - View-Throughs vs. Click-Throughs
- Online Advertising on a Rocket Ride
- Online Advertising Spending Up Again
- Online Marketing Message Penetration
- Online Promotions and Coupon Statistics
- Online Search Ad Spending in the US
- Online Search Keyword Prices
- Online Video Ad Market Growing, Still Small
- Online Video Advertising: Not an Oxymoron Anymore
- Opt-In Email - Consumer Attitudes and Responses
- Out-of-Home (OOH) Ad Market
- Out-of-Home Video Ad Spend to Reach $2.25B in 2011
- Pay-Per-Click Fraud Rate Hits 16.2% in Q3
- Percentage of total measured U.S. media spending by industry
- Performance of Online Ad Tacticts According to US Marketers
- Plugging in and Logging on: Simultaneous TV and Internet Usage
- Podvertising
- Pop-Ups Work
- Product Placement on the Rise
- Promotional Giveaways Better than Traditional Media Ads
- Psychographics of Today's Internet Surfer
- PubMatic AdPrice Index
- PVRs Are in Less Than 4% of Homes
- Research on the $16.9 Billion Promo Products Industry
- Revenues per E-Mail Delivered by Retail and Catalog Companies
- Sales Conversion Rates for US Retailers' E-mail Marketing Campaigns
- Sales Driven by Direct-Response Television
- Sales Employment in the U.S.
- Search Engine Marketing (Keyword Search) Market
- Search Engine Marketing (SEM) Market
- Search Engine Marketing Professional Organization (SEMPO)
- Search Engine Usage Ranks High
- Search Engines Fail to Draw Marketing Dollars
- Search Powers Online Ad Revival
- SEM Spend to Top $26B by 2013; Cannibalizes Print Media
- Shhh! How Paid Search Really Affects Traffic
- Small Businesses Advertising Online
- Some Consumers are Click Farms unto Themselves
- Sp@m by Category
- Spam (a.k.a. UCE) Statistics
- Sports Sponsorship Spending
- Streaming Media a River of Online Ad Revenue
- Taking the Measure of Customer Loyalty
- Telemarketing Facts (U.S.)
- Text, HTML and Rich Media: Which Format Works for E-Mail Marketing?
- The Best Global Brands
- The Cost of Keywords
- The Medium Shapes the Message
- The New Networks
- The Power of Brands
- The Price of a Marketing Lead
- The Unstoppable Surge of Search Advertising
- The Value of Customer Reviews
- Top 50 Ad Network Rankings, May 2007
- TV Advertising is NOT Dead
- U.S. Direct Marketing Spending
- US Search Advertising Spending
- US Search Marketing Spending, by Type, 2008-2013
- Web 2.0 Greater in Theory Than Budget
- Web Leads in Reaching Business Execs
- Web: One Tenth of Trillion Dollar Marketing Spend
- What Execs Do with White Papers
- When E-Ads Leave a Bad Impression
- Where Is Mobile Marketing Headed?
- Word-of-Mouth Marketing Spending to Top $1 Billion in 2007
- Wordwide Video Game Advertising Spending
Member Contributed Content (2)
Associations / Organizations (5)
- The Directory of Associations
- Associations Gateway
- Associations Unlimited CD-ROM
- American Marketing Association
- Marketing Research Association