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Market Research Basics
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Articles (654)

If You Want to Reach Consumers, Think Privacy and Trust
"No Insult" Pricing and Promotions: A smarter approach to winning back value-conscious retail customers
"Writing the Book" on Your Market Creates a Competitive Selling Advantage
"Yours for Only $19.99"
'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
'Reinforcing the Blockbuster Nature of Media': The Impact of Online Recommenders
10 Rules of Writing for the Web
10 Ways to Keep 'Em in the Cart
111 Ridiculously Obvious Thoughts on Selling
12 Common Mistakes in Email Marketing
12-Step Foolproof Sales Letter Template
18 Strategies and Tools for Naming Your Business or Product
1923: The Golden Age of Email Marketing Metrics
21 Power Principles to Maximize Your Business Success
3 Steps to Optimizing Your Web Site's Search
4 Q's Your Web Analytics Can't Answer
5 Cardinal Rules of Pricing Research
5 Tips to Write a Sexy Teaser
5 Ways to Optimize Your Website Credibility
58 of the World’s Greatest Offers
64 Tips for Getting Started with Google Website Optimizer
7 Strategy Challenges for Effective Online Marketers
8 Ways to Make Your Direct Marketing Copy Work Harder
8-Point Checklist & Useful Hotlinks - How to Improve Your Homepage Performance Significantly
9 Minds on Marketing
A "Mindshare" Manifesto: Common Misconceptions Squander the Power of the Modern Brand
A Behavioral Perspective on Hedonic and Utilitarian Choice
A Brand New Role For IT
A long perspective on marketing
A Manifesto for Marketing
A Matter of Metrics: Using Web Data to Improve Sales Performance
A New Look at the Life-cycle Theory of Relationships
A New Window onto CRM Success
A Penny Saved
A Primer on MOM Operations Software
A Simple Four-Step Strategy for Developing Content That Connects
A Surprise in the Price of Knowledge
A.Parsu' Parasuraman - Spotlight Interview
Accelerate Growth, Cut Costs by Optimizing Marketing's Return on Investment
Accountability Marketing
Achieving High Performance and Profitable Growth through Marketing Asset Management
Ad Placement: You're Getting Warmer
AdCracker.com
Adding Method to the Madness
Addressing Organizational Prerequisites in Marketing Planning Programmes
AdRelevance State of Online Advertising Report (.pdf)
Advertising vs. PR: Kotler on Kotler
Al Ries Might be Dangerous to Your Brand
All for the Cause
All That Glitters is Not Sold
Analytical Paradox - The catch-22 of customer analytics
Applying Process to the Art of the Deal
Are Organizational Structures the Key to Brand Success?
Are You Missing These Three Psychological Triggers in Your Message?
Are You Using the Words Your Customers Are Using?
Are Your Headlines Missing These Precise Psychological Triggers?
Asking the Right Question
Assessing Customer Loyalty through Relationships
Avoiding Partnership Pitfalls
Baby Boomers' New Leaf Means New Business Strategies
Banner Ads Click with Consumers: Online Advertising for Customer Retention
Battle of the Brands
Be Careful What You Ask Your Customers
Beating the Odds of Brand Growth
Before You Write: Your 10-Point Checklist
Beginner's Guide to Segmentation Analysis
Better Branding
Better Methods
Beware of These Blunders
Beyond Price/Position: The SEM Strategy Loop
Beyond the Elevator Pitch: A High-Credibility Conversation
Birth of the American Salesman
Blinded by the Buzz
Book Excerpt: Word-of-Mouth Economics at Dell
Boost Sales with e-WOM
Boosting Returns on Marketing Investment
Borrowing From The Big Boys
Bounce Rate: Sexiest Web Metric Ever?
Brainy Marketing
Brand Building in Emerging Markets
Brand Engagement: Teach Your Customers Well
Brand Investment Traps
Brand Magnetism
Brand Metrics: Your Key to Measuring Return on Brand Investment
Brand New or Brand Old: What History Teaches Us About the Endurance of Brands
Brand New: Wal-Mart's Foray Into Private Labels
Brand Rules! Excerpted from Brand Warfare: 10 Rules for Building the Killer Brand
Brand Valuation: Why Measuring the Intangibles Makes Business Sense
Brand Zealots: Realizing the Full Value of Emotional Brand Loyalty
BrandAsset Valuator® White Paper
Branding Electrons
Branding for Integrity - Going Beyond Ethics
Branding the Non-Profit
Brands: The Difficulty of Measuring the Intangible
Brave New World of Marketing
Bring on the Super-CMO
Bringing Discipline to Pricing
Bruce Clay's Search Engine Relationship Chart
Building a Better Buyer-Seller Relationship
Building a Brand Marriage That Lasts
Building Brand Loyalty for IT Services: Lessons from Industry Leaders
Building Successful Brands on the Web
BuildingBrands
Buying is Where Selling Should Begin
Buying More and Consuming Faster: Role of Sales Promotions in Postpurchase Consumption
Buzz Marketing
Calculating the Strategic Value of Customer Satisfaction
Can B2B Newsletters Survive the Preview Pane?
Can Chinese Brands Make it Abroad?
Can We Talk? Surveying Your Prospects and Clients
Can Your Customers Read What You Write?
CAN-SP@M Act of 2003 Summary (.pdf)
Capitalizing on Customer Insights
Case Studies: Real Life, Real Answers
Casting a Wide Net for Leads? Here's How to Get Great Results
Cause Marketing: Taking a Cue From the Private Sector
Changing Sales Force Behavior to Achieve High Performance
Channel conflict: When is it dangerous?
Channel Your Energy
Choosing Customer Segments
CIO As Marketeer
Claude Hopkins' "Scientific Advertising"
Click-Through Rate, R.I.P.
Clicks And Handshakes
Color Me Calm?
Commodity Busters: Be a Price Maker, Not a Price Taker
Community Standards
Companies Must Learn to Achieve the Price Advantage (or Pay the Price)
Competitive Information and Sales Guides: What Sales Forces Need to Win
Complexograms: Thumbnail Sales Portraits of Your Personas
Conjoint Analysis (Tutorial)
Connect the Dots
Connecting Marketing Metrics to Financial Consequences
Connecting with Consumers Using Deep Metaphors
Consumer Equity in Relationship Marketing
Conversion and the Complexity of Your Sale
Cooling The Branding Iron
Corporate Logos for Sale: How to capture the real value from sponsorship marketing
Cost-Effective Marketing for Emerging Brands
Crafting a Powerful Executive Summary
Creating a More Meaningful Market
Creating Brand Instrumentality Beyond the Product
Credentialism
Critical Skills for Sales Success
Customer Analytics: Maximizing the Lifetime Value of Your Customer Segments
Customer Behavior - Be Careful to Segment
Customer Churn: Stop it before it starts
Customer Data Means Money
Customer Loyalty - From The Customer's Perspective
Customer Orientation: 10 Key Questions for Your Company
Customer Retention Is Not Enough
Customer Segmentation: The Most Powerful Marketing Tool
Customer-Made
Customising Prices in Online Markets
Death to Panels
Debunking the Myth of the Older Consumer
Decoding Personality: Why We Compete, Reward & Buy
Designing for the Multiple Personalities of Users
Developing New Products And Services With Qualitative Marketing Research
Developing Your Brand Story
Did Anybody Show? Seven Tips to Increase Attendance for Short Seminars
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Discovering the Hidden Value in Global Account Management
Do I "Really" Have Your Attention?
Do the 5-Step...and Dance Your Way To Higher Sales
Do You Know Your Prospects Primary Why Buy Questions?
Doing It Right: Winning With New Products
Don't do SWOT: A Note on Marketing Planning
Don't Guess Your Way to Success
Don't Shout, Listen
Double Take - Have Another Look at Grocery Shopping
E-Branding: An Accident Waiting to Happen?
E-Business Communication Gets Personal
E-mail Marketing Smartens Up
Earning the Right to Indulge
Economics' Gift to Marketing
Eight Killer Alternatives to Crummy Collateral
Electrifying Your Sales Channel
Elevate the Stature of Marketing Inside Your Company
Emotional Stimuli Can Influence Financial Risk-Raking
Escalation Dominance
Escaping the Metrics Pit
Everything You Know Is Wrong
Experiencing Value
Exploring Blogs for Brand Insights
Exploring the Links between Brand Name and Consumer Identity
Exploring the Territory Known as No Brand's Land
Extending Product Life Cycle Stages
Eye Spy: Visual attention Versus Memory at POP
Ezine-Tips
False Positives
Fighting Fire with Water - from Channel Conflict to Confluence
Finding New Answers To the Pricing Question: What's It Worth to the Customer?
Finding New Growth in Tough Consumer Markets
Five Characteristics Of Peak Sales Performers
Five Deadly Sales Letter Mistakes
Five Fundamentals for Useful Marketing Metrics
Five Keys to a Successful Usability Test
Five New Rules for Marketing
Five Serious Considerations (and a Checklist) for Your Next Marketing Plan
Five Ways to Achieve Better Forecasts
Five Ways to Improve Your Lead Management
Five Ways to Improve Your Web Copy Immediately
Five ways to kill a great idea
Fixing the Fatal Flaws of Your Sales Force
Focus on Corporate Governance Requires a Business-Oriented Selling Approach
Focus-Pocus
Forecasting for Marketing
Four Actionable KPIs You Don't Know About
Four Factors That Distinguish Services Marketing
Free Monitor for Google
From All About You to All About Them
From Cool to Passé: Identity Signaling and Product Domains
From Market Research to Customer Insight
From Push to Pull: The Next Frontier of Innovation
From Solutions to Symbiosis: Blending with Your Customers
Gear Up for Rapid Multichannel
Gesundheit! Want a healthy business? Launch an ideavirus
Getting Close to the Customer: Quantitative vs. Qualitative Approaches
Getting from Research to Personas: Harnessing the Power of Data
Getting Management to Buy-in on Positioning
Getting more from call centers
Getting More From Your Marketing Investments: Are You Asking the Right Questions?
Getting Old Economy Advertisers to Ante Up Online
Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)
Give 'em Something to Talk About
Going Global
Going With Your Gut: Affective Cues in Consumer Judgment and Choice
Google Tools and Tips for Marketers
Grassroots Marketing
Grist: Leno Brands Versus Letterman Brands
Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed
Guerrilla Headlines
Guerrilla Marketing With Technology
Habla Espanol? Your Company Will Soon Have to Do That
Harrah's Knows What You Did Last Night
Help Their Eyes Find It
Helping Hands
High-Stakes Search
Hiring and Developing Talent: Key Differences
Hispanic Fact Pack
Hit and Miss: Why High Traffic Streams Need not Lead to More Online Business
Hitting a Nerve
How A Pretty Face Can Push Visitors Away
How Companies Sponsor, Listen in and Learn From Chat Rooms
How Do Customers Make Tradeoffs (and why they're important)
How Do You Value a "Free" Customer?
How Executives are Closing the Gaps Between Value Creation and Value Delivery
How Good Headlines Can Build Your Business
How Harley Davidson Revs its Brand
How Marketing Can Reduce Worldwide Poverty
How Much Are Your Visitors Really Worth?
How Sales Forces Sustain Competitive Advantage: Sales Force Research Report
How to 'Truck' the Brand - Lessons from the Grateful Dead
How to Ask for a New Contact
How to Avoid a Price Increase
How to Avoid New-Product Pricing Traps
How to Beat Impossible Odds in Lead Generation: Make Your Offer Shine
How to Brand Sand
How to Build 'Master-Planned' Customer Communities—Not Shantytowns
How to build a sales force that delivers
How to Conduct, Get the Most From Shows and Exhibits
How to Deliver the Big Pitch
How to Design the Perfect Product
How to Develop Case Histories
How to Effectively Conduct an Online Survey
How to Fix Your Forecasting
How to Implement a Content Style Guide
How to Improve the Quality and Cost of B2B Leads
How to Make After-Sales Services Pay Off
How to Manage an Aggressive Competitor
How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It
How to name a startup
How To Run Customer Focus Groups Successfully
How to Segment Markets
How to Sell Tech to the Feds
How To Tell If Your Price Is Right
How to tell whether a potential client is worth your time
How to Use Customer Reviews to Increase Conversion
How to Write a Marketing Plan
How To Write a Winning Proposal
How to Write an Award-Winning, Sales-Kicking Creative Brief
How to Write an Effective Survey Questionnaire (Part 1)
How Women Buy
How You Can Help Them
Identifying The Emotive Consumer: How Marketers Can Find Out What Drives Loyal Customers
If Brands Are Built Over Years, Why Are They Managed Over Quarters?
Improving New Products' Success Rate (.pdf)
In Marketing, Think Outside the Niche
In Praise of the Purple Cow
In the Service of One-Night Stands?
Inconceivable! 7 Misconceptions About Lead Generation
Inside Innovation: Impact on Category Development
Inside the (Twisted) Mind of the Average Consumer
Instead of Discounting, Back Some Value Out of Your Proposal
Integrate Design to Create Brand Harmony
Internal Brand Survey
Irrational Exuberance - The Power of Branding
Is It Time to Raise Prices?
Is Justin Timberlake a Product of Cumulative Advantage?
Is My Company Experiencing a Sales Breakdown?
Is Part of Your Sales Force on Life Support?
Is Performance-Based Pricing the Right Price for You?
Is That a Neuromarketer in Your Brain?
Is the Tipping Point Toast?
Is Your Brand Going to Graduate or Be Stuck in Adolescence?
Is Your Marketing Message in Alignment?
IT Performance ... And Your Company's Brand
It's All About User Experience But, How Can We Measure User Experience?
It's Not Easy Being Paul Green
Jupiter Media Metrix's Rudy Grahn on Direct Response Versus Branding
Just Like Certs Mints (Online Advertising)
Keeping your sales force after the merger
Laughing All the Way to the Bank?
Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog
Leave No Test Unturned
Let Customers Call the Shots
Let's Talk
Linear Versus Spacial Communications Plans
Listening to Customers
Living Up and Down the Dial
Logos: What Makes Them Work (Part 1 of 2)
Loyalty: Don't Give Away the Store
Magnetic Service: Secrets to Creating Passionately Devoted Customers
Making Marketing Accountable
Making Marketing Matter to the CEO
Making the Case for Outside Sales Reps
Making the right choice: Choosing profitable channel partners
Making Use of All That Data
Making Waves
Managing Channels for Results
Managing Key Accounts for Best Results
Marcia Yudkin's Business Name & Tag Line Generator
Market Segmentation: A Guide To Conducting Segmentation Research
Market-Driving Organizations: A Framework
Marketers Turn to Metrics to Measure the Impact of Their Initiatives
Marketing and Operations: Can This Marriage Be Saved?
Marketing Capitalizes On E-Mail
Marketing Leadership - Good vs. Great
Marketing Masters: How High Performance Businesses are Using Effective Marketing to Drive Profitable Growth
Marketing via Stories: The Selling Power of Narrative in a Conceptual Age
Marketing: Are You Really a Realist?
Marketing: Dazed and Confused
Marketing: Getting Beyond the Buzz
Marketing: How behaviour prediction can help to reinforce good habits but break bad ones
Marketleap's Link Popularity Analysis Tool
Markets and New Product Development: A New Institutional Economics Perspective
Maximizing Returns from Brand Spending: Hard numbers for soft marketing issues
Measurement and tracking of brand equity in the global marketplace - The PepsiCo experience
Measuring customer relationships: What gets measured really does get managed
Measuring Data: Whadda Ya Got?
Measuring Marketing Success: Does a change in attitude equal a change in behavior
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
Meta-Needs, Core Values and Doing Business
Metaphor Marketing
Mixed Messages: How Men And Women Differ In Their Responses To Marketing Messages
Mobile Marketing - R U up 4 it?
More Power, More Peril
Moving Targets
MRM Software Brings More Visibility to Marketing
Multi-channel Shoppers Actually Not So Hot
Multivariate Testing, Part 1: An Introduction
Navigating the Asian markets
Navigating the Marketing Measurement Maze
Netpreneur's AdMarketing List Email Marketing Products Guide
Network Computing's "Analyze This" Showdown
Network-based Marketing: Using Existing Customers to Help Sell to New Ones
Networked Customer Activity Mapping
New Brand Day
New Channel Opportunities: The Channel Conflict Strategy Matrix
New Internet Pricing Models Bring Pain, and Fortune, to Retailers
New Model for Predicting the Trajectory of New and Existing Products
Nine Ways to Fix a Broken Brand
No Pain, No Gain: Five Steps to Gain Respect for Marketing
No-Brands-Land
Not-So-Mad Science: Genetic Algorithms and Web Page Design for Marketers
On the Profitability of Long-Life Customers in a Non-Contractual Setting: An Empirical Investigation and Implications...
One Price Fits All
One Size Does Not Fit All: "Cultural DNA" Indicators for Marketing Success
One-to-(N)one? The internet's once-rosy promise of truly personalized marketing seems to be wilting
Online Copywriting 101: The Ultimate Cheat Sheet
Opportunity On The Line
Opt-Influence.com
Organizing for Customer-Centric Marketing
Panning for Gold: The Power of Customer Segmentation in Online Retailing
Pay-Per-Click Strategies for Search Engine Marketers
Paying for Performance: An Overlooked Opportunity
Perfecting The Art Of Silence In Negotiating
Permission Marketing
Personality 101: Who Are They?
Pitching Consumers as Individuals versus Group Members
Planning the Development of a Marketing Plan
Pop Up Surveys to Measure Ad Effectiveness
Positioning Products and Services Accurately
Power-Writing for the Web: 10 Golden Rules
Predictive Demand Supply
Pricing - Where is It Heading?
Pricing and Positioning for Entrepreneurial Marketers
Pricing in a Proliferating World
Pricing Myopia
Principles of Persuasion
Product Differentiation in a B2B Market
Profit Parabolas: Bringing Science to the Art of Pricing
Profiting from Proliferation
Prophet-ability
Publishing Your Own E-Mail Newsletter -- Inc.com
Pumas, Planets and Pens: How Cues in the Environment Influence Consumer Choice
Pump Up Your Verbs
Puppy Power
Put Search Engine Marketing in Your Web Design
Putting a Price on Solutions
Putting an End to Ad Hoc Pricing
Qualifying Your Visitors
Quality Metrics Enable Marketing's Ability to Influence Strategic Direction
Ready for the next move? Understanding a brand's potential requires a new set of metrics
Real-Time Messaging: Targeted Email Communications to Drive Web Site Traffic and Increase ROI
Reconnect Sales Management to Profitability
Relationship Branding: Fulfilling the Promise of a Brand
Response Measurement: Tracing a Customer's Behavior
Response rates are down all over!
Restoring Relevance to the Marketing Department: Dismantling the Brandocracy
Revenge of the Pixels: The Battle for Screen Real Estate
Revitalizing Lead Creation: Six Strategies That Work (Part 1)
ROI for e-Newsletters: The Real Story
S*pamCheck
Sales Management Audit
Sales Managers Make a Difference
Sales Simulator Throws Curveballs to Students
Sales: What Works Now
Sales: What Works Now
Salespeople Who Engage Customers
Scientists Give PR People a Hand with Two Recent Studies
Secrets of Tradeshow Lead Management: Quality Trumps Quantity
Seeking Definition - Customer-Service Subtleties
Segmentation and Strategy
Segmenting the e-market
Seize the Occasion! The Seven-Segment System for Online Marketing
Selected Papers on Marketing
Selling for Profit: Redesigning the sales effort to jumpstart growth
Selling in Turbulent Times
Selling Is Like Dating
Selling Subscriptions to Internet Content
Selling to Word-Of-Mouth-Driven Customers
Service Management: Building Profits After the Sale
Seven Steps to Writing Copy Your Market Will Actually Want to Read
She Builds Online Brands on the Street
Shedding the Commodity Mind-Set
Shopping for Gratification
Show Us the Money! Exploring New Revenue Management
Siemens' Branding Gaffe
Six Kinds of Jelly Beans: How the Perception of Variety Influences Consumption
Six Types of Marketing Organizations: Where Do You Fit In?
Six Ways to Prepare Better Collateral for Sales Teams
Six Ways to Turn Techno-babble Into Commanding Copy
Sixteen Proven Techniques for Better B2B Sales Leads Generation with Print Advertising
Sizing Up Customers in Business Markets
Slice of Life
Smart Pricing: Linking Pricing Decisions With Operational Insights
Smart, Wealthy Company Seeks Good-Looking, Sophisticated Companion
Snakeplots for Understanding Customer Perceptions
So Many Choices, So Little Difference: A Five-Point Email Marketing Service Provider Checklist
Solutions to 10 Most Pressing Direct Mail Problems
Solving the Solutions Problem
Sp*m Laws
Speaking to the Analytical Mind
Spotlight on Nirmalya Kumar
Squeaky Clean Subject Lines
Stargazing
Statistics Calculators

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Courses / Tutorials (4)

Links (108)

Articles (654)